More click-troughs, who stay longer and
buy more
Several major outdoor brands ran premium campaigns at ExplorersWeb
during the past spring season. Their responses were above expectations:
"ExplorersWeb was in a class of its own!" (The North Face)
"Clicks were higher than from other sites and people stayed
longer"
(Eddie Bauer)
"We filled our South America program" (expedition travel agency)
In Aug 2009, OPA, the Online Publisher Organization released a *study
based on 7 million survey respondents that gave us an explanation to the
positive response.
The study compared online ad effectiveness for Content sites (ExplorersWeb,
CNN etc), Portals (AOL, MSN, etc) and Ad Networks (Advertising.com,
Google, etc). The results are solid:
- Brand Awareness - Content sites up to 250% more
effective
- Brand Favorability - Content sites up to 400% more
effective
- Purchase Intent - Content sites up to 900% more
effective
The study showed that the effect of placing ads with
Ad Networks where often insignificant and sometimes negative.
According to **The Media Audit, in 2006 US internet users for the first
time spent as much time on internet as watching TV (16 hours/week). In
2009 internet increased with 80 % (up to 28 hours/week) and is now by
far the largest daily media.
It's News
Founded in 1999 as a continuation of an Everest expedition website,
ExplorersWeb has since grown to become the leading and largest source
for world exploration and climbing news.
A small team of expert international journalists and numerous
contributors have built a news machine that reach up to a million unique
visitors and serve 2 million page views each month.
The news is served so fast that ongoing expeditions log on to
ExplorersWeb over satellite from Base Camps to check news on each other.
Substantial adventure and climbing experience on the part of
ExplorersWeb's founders, editorial staff and contributors have resulted
in content that is highly respected by the community, general readers
and mainstream media.
Communication Technology
While our team's experience (numerous North Pole, South Pole and Ocean
crossings, 8 Everest summits etc) and passion built the heart of
ExplorersWeb, innovations led by HumanEdgeTech (an ExplorersWeb
division) have made possible instant reporting over ultra-light
satellite equipment.
Prior to ExplorersWeb, no instant news were made from expeditions in
large scale. In the last decade - thanks partly (and almost wholly in
areas such as the poles) to the CONTACT expedition software - images,
video and text can be uploaded instantly from anywhere.
Speed, Quantity and Quality
More than 25000 news stories, interviews and feature stories have been
published on ExplorersWeb since the start.
That represents a whopping 200 stories per month, to compare with around
15 per month in printed adventure media such as Outside magazine or NG
Adventure. In fact, ExplorersWeb have published more news pieces in the
last decade than National Geographic have done since it was started by
Graham Bell in 1888.
To the 25000 stories created by our international team of journalists,
add more than 60000 expedition blogs posted with CONTACT software.
For adventure brands looking to introduce and/or maintain product
awareness in the vast media choices offered to consumers today;
visibility at ExplorersWeb offers a proven and unique possibility to
reach leaders and their followers in the growing fields of adventure
travel, extreme sports, exploration, and outdoor lifestyle.
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