Placement and Audit
Explorersweb offer two groups of products.
"Premium ads" are offered on CPM
basis and audited in accordance with IAB (Interactive Advertising
Bureau).
Choose between placement through Eyeblaster (requires Eyeblaster
account) or OpenX (audited by OpenX).
"Easy ads" are offered at fixed price per week or month.
"Impact package" is a new forceful multilevel attack to maximize the
result of an Explorersweb placed campaign.
Easy Ads
Easy Ads are 160 x 90 rectangles. All Easy Ads must be jpg or gif and can not be
animated or movies. The Easy Ad is a great, straight deal but without statistics. Please place your order online and
email us your artwork and hyperlink. By placing an Easy Ad order you
also acknowledge that you have read and accept our
terms and conditions.
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Premium Ads
Explorersweb offer the following standard sizes for premium Ads. Movies
allowed. Please
contact us for availability and custom ad sizes. Download
Insertion Order.
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Premium |
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Super Leaderboard
NEW |
970 x 120 pixel |
$28/CPM |
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Leaderboard |
728 x 90 pixel |
$17/CPM |
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Skyscraper |
600 x 160 pixel |
$17/CPM |
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Medium Rectangle |
300 x 250 pixel |
$17/CPM |
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Medium Rectangle
Intra Article |
280 x 210 pixel |
$15/CPM |
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Impact Package
The new IMPACT product is a forceful multilevel attack to maximize the
result of an Explorersweb placed campaign.
Ads placed at Explorersweb have had great click through rates, but we have
also seen big variations between campaigns, some reaching 5 times as high of
click through rate than others. The new IMPACT products is aimed at raising
our highest performer ads to new levels and help our clients avoid some of
the pitfalls.
The "Story" written by Explorersweb top journalists will be a straight
forward presentation of your company, products and customers and include an
interview with a representative of your company. It will be published as a
standard story at Explorersweb but with the intro, "Presenting our
sponsors". Note! Your company must present a value for our community.
We offer a free initial phone conference to share our experience from
previous campaigns, but also what will be hot in the world of exploration in
the near future.
We have found that combination of different ad formats works well and in
IMPACT we combine our huge Super Leader Board (970 x 120 pixel) with the
popular mid rectangle, skyscrapers and buttons. We mix a system of
impression limits for the larger ads with permanent placement during the ad
period for the less intrusive button ads. To further enforce the message we
also include text sponsor messages in thousands of emailed newsletters.
The IMPACT campaigns include a number of creative changes and monthly stats.
We use only 3rd party openX for the IMPACT campaigns.
The IMPACT is a great value which doesn't include the News story that can't
otherwise be bought.
Explorersweb IMPACT BRONZE 3 month, $2440/month - you pay $2196/month
- Phone conference with Team Exweb - "what has worked and what hasn't"
- Story at Explorersweb made by Explorersweb journalists presenting the
company - this will be in the form of an interview and a short presentation
of the company (journalist cost $300 + immeasurable PR value)
- 40 000 Super Leader board impressions (value $1120)
- 100 000 Medium Rectangle or Skyscraper (value $1700)
- 3 month of permanent 160 x 90 button (value $2760)
- 4000 text sponsor ads in Explorersweb newsletter (value $1200)
- Right to change ad creative 3 times (value $80/creative change)
- Monthly ad impression and click-through report
Total value $7320 + PR
Explorersweb IMPACT SILVER 3 month, $3190/month - you pay $2870/month
- Phone conference with Team Exweb - "what has worked and what hasn't"
- Story at Explorersweb made by Explorersweb journalists presenting the
company - this will be in the form of an interview and a short presentation
of the company (journalist cost $300 + immeasurable PR value)
- 60 000 Super Leader board impressions (value $1680)
- 150 000 Medium Rectangle or Skyscraper (value $2550)
- 3 month of permanent 160 x 90 button (value $2760)
- 6000 text sponsor ads in Explorersweb newsletter (value $1800)
- Right to change ad creative 6 times (value $80/creative change)
- Monthly ad impression and click-through report
Total value $9570 + PR
Explorersweb IMPACT GOLD 3 month, $4713/month - you pay $4240/month
- Phone conference with Team Exweb - "what has worked and what hasn't"
- Story at Explorersweb made by Explorersweb journalists presenting the
company - this will be in the form of an interview and a short presentation
of the company (journalist cost $300 + immeasurable PR value)
- 100 000 Super Leader board impressions (value $2800)
- 150 000 Medium Rectangle (value $2550)
- 150 000 Skyscraper (value $2550)
- 3 month of permanent 160 x 90 button (value $2760)
- 9000 text sponsor ads in Explorersweb newsletter (value $2700)
- Right to change ad creative 6 times (value $80/creative change)
- Monthly ad impression and click-through report
Total value $14140 + PR
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