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Placement and Audit

Explorersweb offer two groups of products.

"Premium ads" are offered on CPM basis and audited in accordance with IAB (Interactive Advertising Bureau).

Choose between placement through Eyeblaster (requires Eyeblaster account) or OpenX (audited by OpenX).

"Easy ads" are offered at fixed price per week or month.

"Impact package" is a new forceful multilevel attack to maximize the result of an Explorersweb placed campaign.


Easy Ads

Easy Ads are 160 x 90 rectangles. All Easy Ads must be jpg or gif and can not be animated or movies. The Easy Ad is a great, straight deal but without statistics.  Please place your order online and email us your artwork and hyperlink. By placing an Easy Ad order you also acknowledge that you have read and accept our terms and conditions.

  Easy        
  Explorersweb 160 x 90 pixel Week $250
  Explorersweb 160 x 90 pixel Month $920
 

Premium Ads

Explorersweb offer the following standard sizes for premium Ads. Movies allowed. Please contact us for availability and custom ad sizes. Download Insertion Order.

  Premium      
  Super Leaderboard NEW 970 x 120 pixel $28/CPM  
  Leaderboard 728 x 90 pixel $17/CPM  
  Skyscraper 600 x 160 pixel $17/CPM  
  Medium Rectangle 300 x 250 pixel $17/CPM  
  Medium Rectangle Intra Article 280 x 210 pixel $15/CPM  

Impact Package

The new IMPACT product is a forceful multilevel attack to maximize the result of an Explorersweb placed campaign.

Ads placed at Explorersweb have had great click through rates, but we have also seen big variations between campaigns, some reaching 5 times as high of click through rate than others. The new IMPACT products is aimed at raising our highest performer ads to new levels and help our clients avoid some of the pitfalls.

The "Story" written by Explorersweb top journalists will be a straight forward presentation of your company, products and customers and include an interview with a representative of your company. It will be published as a standard story at Explorersweb but with the intro, "Presenting our sponsors". Note! Your company must present a value for our community.

We offer a free initial phone conference to share our experience from previous campaigns, but also what will be hot in the world of exploration in the near future.

We have found that combination of different ad formats works well and in IMPACT we combine our huge Super Leader Board (970 x 120 pixel) with the popular mid rectangle, skyscrapers and buttons. We mix a system of impression limits for the larger ads with permanent placement during the ad period for the less intrusive button ads. To further enforce the message we also include text sponsor messages in thousands of emailed newsletters.

The IMPACT campaigns include a number of creative changes and monthly stats. We use only 3rd party openX for the IMPACT campaigns.

The IMPACT is a great value which doesn't include the News story that can't otherwise be bought.

Explorersweb IMPACT BRONZE 3 month, $2440/month - you pay $2196/month

  • Phone conference with Team Exweb - "what has worked and what hasn't"
  • Story at Explorersweb made by Explorersweb journalists presenting the company - this will be in the form of an interview and a short presentation of the company (journalist cost $300 + immeasurable PR value)
  • 40 000 Super Leader board impressions (value $1120)
  • 100 000 Medium Rectangle or Skyscraper (value $1700)
  • 3 month of permanent 160 x 90 button (value $2760)
  • 4000 text sponsor ads in Explorersweb newsletter (value $1200)
  • Right to change ad creative 3 times (value $80/creative change)
  • Monthly ad impression and click-through report
Total value $7320 + PR

Explorersweb IMPACT SILVER 3 month, $3190/month - you pay $2870/month

  • Phone conference with Team Exweb - "what has worked and what hasn't"
  • Story at Explorersweb made by Explorersweb journalists presenting the company - this will be in the form of an interview and a short presentation of the company (journalist cost $300 + immeasurable PR value)
  • 60 000 Super Leader board impressions (value $1680)
  • 150 000 Medium Rectangle or Skyscraper (value $2550)
  • 3 month of permanent 160 x 90 button (value $2760)
  • 6000 text sponsor ads in Explorersweb newsletter (value $1800)
  • Right to change ad creative 6 times (value $80/creative change)
  • Monthly ad impression and click-through report
Total value $9570 + PR

Explorersweb IMPACT GOLD 3 month, $4713/month - you pay $4240/month

  • Phone conference with Team Exweb - "what has worked and what hasn't"
  • Story at Explorersweb made by Explorersweb journalists presenting the company - this will be in the form of an interview and a short presentation of the company (journalist cost $300 + immeasurable PR value)
  • 100 000 Super Leader board impressions (value $2800)
  • 150 000 Medium Rectangle (value $2550)
  • 150 000 Skyscraper (value $2550)
  • 3 month of permanent 160 x 90 button (value $2760)
  • 9000 text sponsor ads in Explorersweb newsletter (value $2700)
  • Right to change ad creative 6 times (value $80/creative change)
  • Monthly ad impression and click-through report
Total value $14140 + PR